The #ISayNo initiative, co-financed with the State Fund against Gender-based Violence, focuses on raising awareness of the importance of sexual harassment as a form of gender-based violence that constantly undermines gender equality, both in the physical world and online, and on combating the normalization of these forms of violence, which is a pervasive feature of young women's daily life experience.

 

With the aim of influencing a change in the attitudes and behaviour of young people aged 14 to 18 who are under the influence of a social environment in which sexual harassment and other forms of gender basedviolence are so prevalent that young people have become desensitised to the effects it has on their relationships with themselves and others, a video will be made to provide alternative, non-abusive social behaviour scenarios and role models for young people.